Ballyhoo, 60s Edition
More on how I stumbled on this soon, but I thought I'd share this tidbit of Philly's cinema history:
When [The Cedar Theatre's] policy shifted to adults-only sometime around the mid-'60s, the operators tried the oldest trick in the book: adopting a name that would place them at the beginning of the alphabetical listings in the papers. Thus the Cedar Theatre became the Abbe Art Cinema. Something called the Aarde Cinema knocked the Abbe out of first place in the '70s and VCRs killed off its business in the '80s.