Mabel finds another example, the "the strangely designated and equally broad (but I suspect more narrow than its title suggests) 'Nontheatrical Film and Media' group (I can’t imagine that includes radio and TV and computers, but those are nontheatrical media…)." I wouldn't be surprised if the SIG did include things beyond the realm of cinema in its purview. But "nontheatrical" as a term makes perfect sense in the context of film culture but none, really, in the context of other popular and moving-image media.
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