First, the authors note that "The career benefits of blogging are undeniable." The matter is not self-evident, however. Respondents may feel their careers benefit, but those blogging are inclined to think so. They may also be a self-selected group whose careers do benefit. I, mean, I hope the Click and Huntemann are right, but I cannot be fully confident.
Second, the article attributes gender disparity to the types of blogging: "So why don't female media scholars blog?" they write. "Of course many do, but part of women's perceived invisibility is bound up with what counts as a media studies blog. If journal style blogs and journal/k-log hybrids are not perceived as making important contributions to the field, then many scholarly blogs written by women do not appear on the collective media studies radar." Point taken, but the question I have is this: female scholars are absolutely no more likely to weave personal experience into their scholarship and are no less likely to adopt an abstract expository writing voice. I see no gender divide in the style of scholarly writing (even as gender divides poke their head up repeatedly in objects of study, or the role of feminist analysis). Why, then, does online academic writing become the place for a split approach?
Third, I wonder if a broader pattern in blog consumption contributes. And I mean consumption of non-academic blogs. I know I developed much of my template for this blog - and adopted what Click and Huntemann call knowledge-logging - by reading current events and political blogs - and academic blogs inspired by such k-log blogs. I have no evidence that women academics who blog read fewer of these blogs, but I can say I read next to no LiveJournal-type blogs, so at least on my end consumption may encourage a gendered blogging behavior.
I will concede that blogging continues to see a gender and racial divide in film studies and only moderately less so in media studies. But class is different: blogging, in fact, is the one countervailing tendency I can foresee to work against aggregation of social capital. Networking serves positive functions in the academy, but too often things get based on scholarly cliques, on who one went to graduate school with, and on program reputations. Blogging offers a real possibility to expand conversations beyond institutional walls.